Big C and Osotspa Win 2024 ASEAN Enterprise Innovation Award, Showcasing Excellence in Operational Efficiency and Customer Experience

Written By Lavinia Abirami Selva Kumaran

PR Newswire | 17 July 2024

SINGAPORE - The annual ASEAN Innovation Business Platform (AIBP) Enterprise Innovation Awards received 113 submissions from public and private organisations throughout Southeast Asia, out of which 53 projects were selected as finalists. Since 2017, the awards have aimed to recognise Southeast Asian-based organisations that have embarked on projects to digitally transform their businesses through the adoption of innovative technology.

Notably, more than 40% of submissions involved some aspect of artificial intelligence (AI) or machine learning (ML). Many organisations in Southeast Asia, particularly consumer-facing businesses, are exploring the use of AI/ML. The recent rise of generative AI has opened up a range of questions about the utility of this technology.

Big C and Osotspa emerged as the winners for the Data and AI category and the Open category, respectively, and received their awards at the AIBP Conference and Exhibition, held on 16 - 17 July 2024, at the Eastin Grand Hotel Phayathai.

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Lavinia Abirami Selva Kumaran
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