Globe AI-powered Marketing Tool Gets Innovation Award

Written By Lavinia Abirami Selva Kumaran

The Manila Times | 30 September 2024

GLOBE bagged the 2024 Asean Innovation Business Platform (AIBP) Enterprise Innovation Award in the Data and AI category, becoming one of only two winners from the Philippines.

Globe's entry, the Next Best Offer (NBO) solution, an AI-powered machine learning engine, stood out among numerous submissions.

Developed in-house by the company's analytics team, NBO has revolutionized personalized marketing by leveraging cutting-edge technology.

This AI-driven innovation utilizes reinforcement learning to analyze hundreds of customer behavior attributes.

By processing these attributes, NBO tailors marketing messages and offers to suit individual customer needs in real time, maximizing the relevance of each interaction.

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