ASEAN Enterprise Innovation Market Overview
78.5% of enterprises indicate that a moderate to significant investment in AI is necessary just to stay competitive in their industry
Enterprises are focusing on customer-facing applications for AI prioritisation and taking an ROI-related approach:
Evaluating AI Projects for Cost and ROI (54.7%)
Implementing Robust Data Privacy and Security Measures (52.4%)
Monitoring Regulatory Challenges (51.5%)
While AI, Big Data, and Automation are top investment priorities in Thailand— 31.2% of Thai enterprises highlighting that unclear investment returns as one of the top challenges in adopting digital transformation
Artificial Intelligence may steal the spotlight, but what are the other technologies reshaping the region’s future?
The 2024/2025 ASEAN Enterprise Innovation Market Overview report uncovers the priorities, challenges,
and investment trends driving over 900 business and tech leaders across the region.
Looking for more insights into how businesses are driving innovation
while overcoming the challenges reshaping ASEAN?
Agenda
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AI & Data Innovation for Business Growth
Optimising IT & AI Investments for Maximum Business Value
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